AXE Praise Up
We played bff matchmaker with two of Toronto’s biggest athletes to give toxic masculinity the middle finger. (And yes, they’re actually friends IRL.)
We got Raptor, Kyle Lowry, and Blue Jay, Marcus Stroman, to give each other props in #praiseup - a mobile-first, multi-platform social campaign. Created to kickstart a movement encouraging guys to tell their friends #yougotsomething and own what makes them special.
Look at all this vertical video.
DIRECTOR Brooks Reynolds
CREATIVE DIRECTOR Alexis Bronstorph