Heineken's World's Best Draught
Canadians used to only think of Heineken in the iconic green bottle until we were tasked with re-positioning their draught as ‘The World’s Best’. To do this, we dug into the heated political climate at the time with our messaging, used geo-targeting and timely digital ads, and built The World’s Best Billboard.
Extra Cold Heineken draught taps. Ice cold pint glasses. And even bar stools. Best. Billboard. Ever.
We also made Instagram's coldest ever thirst trap to promote Heineken's Extra Cold frosted tap.
CREATIVE DIRECTORS Kelsey Horne, Alexis Bronstorph
VIDEOGRAPHER/EDITOR Nigel Mikz