How did we convince teen boys on Twitch that they would probably benefit from AXE without saying they smell?
A bank of extremely short, always different, what-did-I-just-watch pre-roll ads that combine the deliriousness that comes with gaming for hours on end with AXE’s confidence-first “You’re Gold” messaging.
DIRECTOR Sean Wainsteim
EXECUTIVE CREATIVE DIRECTOR Jeff Da Silva
CREATIVE DIRECTOR Alexis Bronstorph